Your attention is the new currency for India's streaming apps.

New Delhi, Dec. 1 -- India's video-streaming platforms are beginning to value deeper, higher-quality viewer engagement, with watch time and total minutes viewed becoming core indicators amid plateauin... Read More

Animation meets mythology: Can Mahavatar Narsimha's Rs.300 cr triumph spark change in Indian films?

New Delhi, Dec. 1 -- The success of Mahavatar Narsimha, an animated mythological epic that was released without promotions or marketing this July and eventually grossed Rs.300 crore, has proven to be ... Read More

Niche language films widen box office beyond native states with strong storytelling

New Delhi, Nov. 27 -- Films in regional languages such as Malayalam and Gujarati have set new records, with a bunch of non-star films having broken out over the past few months. Lokah Chapter 1: Chan... Read More

Spotify to Pocket FM: How audio streaming platforms are playing the flexible pricing game

New Delhi, Nov. 26 -- As audio streaming platforms reshape their business models to turn free listeners into paying subscribers, tiered pricing and microtransactions have become key to their survival ... Read More

Spotify to Pocket FM: How platforms are playing the flexible pricing game

New Delhi, Nov. 26 -- As audio streaming platforms reshape their business models to turn free listeners into paying subscribers, tiered pricing and microtransactions have become key to their survival ... Read More

India's OTT platforms are drowning users in content. Discovery tools haven't kept up

New Delhi, Nov. 25 -- India's booming OTT universe-with nearly 60 platforms and thousands of titles-is beginning to overwhelm its users. Entertainment industry experts say many viewers now spend over... Read More

No show: Independent films struggle to find screening slots in theatres even in absence of commercial cinema

New Delhi, Nov. 24 -- Critically acclaimed Indian films that sparkle on the international festival circuit are finding it hard to be screened in the country even though theatres are struggling with lo... Read More

Cinemas' festive magic is wearing off at the box office

New Delhi, Nov. 20 -- Festivals may once have guaranteed Bollywood a box-office windfall, but this year is proving that releases around major holidays no longer work like magic. Big holiday weekends s... Read More

Cinema's festive magic is wearing off at the box office

New Delhi, Nov. 20 -- Festivals may once have guaranteed a box-office windfall for films, but this year is proving that releases around major holidays no longer work like magic. Big holiday weekends s... Read More

Movie sequels, new show seasons struggle for audiences as production costs rise, actors demand higher fees

New Delhi, Nov. 19 -- Movie sequels and fresh seasons of web shows help create longstanding content universes for audiences, but experts say they also come with an inevitable escalation in costs. Budg... Read More

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